Engage the Senses
1. Look 2. Listen 3. Touch 4. Smell 5. Taste 6. Experience
Intentional sensory branding can build exceptional brand recognition, recall, and retention. Now, later… forever. Tap into the right emotions, and you create tremendous brand loyalty. But beware: research has shown that multisensory cues only increase retention when they are both independently relevant and semantically related. In other words, each cue must be well designed to complement the other for optimal brand recall.
Multisensory experiences can be combined with kinesthetic experiences and other forms of non-verbal cues. One of the surprising things about such experiences is that they can actually reduce the consumer’s cognitive load. With her body automatically responding, the consumer doesn’t have to think as hard to recognize, recall, or purchase your product.
People don’t change brands often. But when they do try your brand, you can maximize positive recall and trigger repeat purchases by engaging the senses… Between Products and People.®