Our Approach to Design + Innovation
Brandimation was founded on the belief that design and research should never be considered two separate entities. All our design is research-driven and all our research is design-driven.
The goal is always to discover unique product paradigms and invent new user experiences. We apply design thinking to problem solving every step of the way, and our breadth of knowledge and a depth of focus help us get to the heart of the issue.
Many companies get stuck in the conceptual or are held down by what’s been previously possible. Brandimation lives comfortably in both blue-sky concept exploration and real-world realization. Is this an either/or proposition? On the contrary, it’s the source of true innovation.
We strive to be the catalyst for your processes, build on your talents with ours and work with the functional processes and competent teams that you already have in place. Together, we use disjunctive exercises to reframe problems and conjunctive processes to synthesize solutions. Our approach, in the end, augments and enriches broader development strategies that drive commercial success.